Influence That Converts: How Entrepreneurs Use Social Media to Drive Real Business Growth Join us for this free webinar and learn content strategies that lead to engagement, trust, and new business opportunities.

By Entrepreneur Events Edited by Jason Fell

Thx4Stock team | Getty Images

Social media is no longer optional; it's a growth engine for modern entrepreneurs. But how do you get started? And once you're up and running, how do you maximize your time and results?

Join us for a free webinar, Influence That Converts: How Entrepreneurs Use Social Media to Drive Real Business Growth, presented by Cruise Planners and Entrepreneur. In this dynamic 60-minute webinar moderated by Entrepreneur's Business Development Expert-in-Residence Terry Rice, discover how business owners are building influence online to drive serious revenue offline.

Rice will be joined by a panel of speakers who have first-hand, real-world experience building and engaging audiences over social media: Cruise Planners' Social Media Strategist Brianna Taylor, and Cruise Planners franchisees Matt and Chelsy Hoffman (@HoffmanHappyTravels on YouTube), and Nick Pena (@cubancruiseguy on Instagram). You'll hear how they turned content into connection and connection into conversions. With lessons from the travel industry that translate across any business, this session is a must for anyone looking to grow their brand, audience, and bottom line through social media.

With lessons from the travel industry that translate across any business, this session is a must for anyone who is looking to grow their brand, audience, and bottom line through social media.

Topics we'll explore during this webinar will include:

  • Content that converts: Discover the content strategies that lead to engagement, trust, and new business opportunities.
  • Start before you're ready: Learn how to get over the fear of creating content—and why the most effective posts are often unscripted and authentic.
  • Credibility through consistency: Understand how regular content reinforces your brand, builds trust, and grows your audience over time.
  • Influence that drives results: Learn how to move beyond likes and followers to build real relationships that generate revenue.
  • The power of franchising: See how Cruise Planners franchisees benefit from built-in marketing support, name recognition, and access to exclusive promotions.
  • Bonus: All attendees will receive a free copy of Cruise Planners' Guide to Social Media—a practical resource to help you create content that converts and scale your brand with confidence.

The Influence That Converts: How Entrepreneurs Use Social Media to Drive Real Business Growth webinar will be held live on Tuesday July 15 at 2 p.m. ET | 11 a.m. PT.

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