Micah Zimmerman

Entrepreneur Staff

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Branding

What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Starting a Business

These Yale Students Raised $3 Million in 14 Days to Build Their 'Anti-Facebook' Startup: 'I Can See My Childhood Self Looking Up to Me.'

Two 21-year-old Yale juniors are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.

Recently Edited Content by Micah Zimmerman

Leadership

We Have More Productivity Tools Than Ever — So Why Are We Getting Less Done?

Despite all the tools promising speed and efficiency, most companies are working harder and getting less done. The culprit isn't the technology; it's how we use it.

By Scott Deming
Leadership

Perfection Is Out. Realness Runs the Room Now — Here's How Authentic CEOs Can Win Trust Today

In today's culture of authenticity, CEOs who embrace transparency, vulnerability and realness — rather than polished perfection — build stronger trust and influence.

By Raoul Davis
Growing a Business

5 Questions Every Entrepreneur Should Ask Before Saying Yes to Something New

A simple five-question filter to help entrepreneurs decide which opportunities to pursue by staying true to their mission, strengths and vision for sustainable, meaningful growth.

By Jeremy Matuszewski
Life Hacks

9 Habit Stacks That Boost Leadership, Parenting and Wellness — Without Taking More Time

I've built these real-life routines into my day to balance entrepreneurship, parenting and wellness without burning out.

By Elisette Carlson
Marketing

How Yankees Star Anthony Volpe Turned a Recovery Drink Into a Business Opportunity

Yankees shortstop Anthony Volpe turned his personal recovery routine into a business venture by investing in and partnering with organic sports drink brand Recover 180. Volpe is taking a thoughtful approach to brand building as he begins expanding his impact beyond the baseball field.

By Leo Zevin
Science & Technology

Why the Future of Business Runs on Invisible AI Infrastructure

AI is no longer just a tool for automation — it's becoming the quiet architecture behind how modern businesses work.

By Kerry Chen

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