Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
AI Is Changing Public Relations — Here's How to Stay in Control
AI is transforming public relations by reshaping how brands are discovered and represented.
How These 2 Stanford Students Turned a College Project Into a WNBA Partnership
Amanda Calabrese and Greta Meyer turned a college project into Sequel, the first spiral tampon, now backed by a WNBA partnership with the Indiana Fever.
Why Emotional Branding is Out and Functional Loyalty Is In
Emotional branding is no longer enough. Today's consumers reward functionality, not just familiarity.
Why Nobody's Reading Your Company Blog — and How to Fix It
If your company updates are being ignored, it might be time to rethink your strategy. Here's how to craft updates that actually get read — and drive engagement across your team.
More Posts on Marketing
Why Most Startups Fail to Get National Press — and What To Do Instead
Tech startups often struggle to gain national news coverage. Here's how startups can achieve that elusive national media attention.
I've Helped 124,393 Entrepreneurs With Their Advertising — Here Are My Top 3 Secrets Proven to Generate Results
Consumers are busier than ever, but you can still break through the ad fog with these three road-tested tips.
'We Got So Many DMs': This 27-Year-Old Revamped Her Parents' Decades-Old Business and Grew Direct-to-Consumer Sales From From $60,000 to Over $500,000
Ruth Sack seized an opportunity to expand the brand's customer base.
Liquid Death Announces a 'Sane' Energy Drink: 'The Category Has Gone a Little Caffeine-Crazy'
Liquid Death is launching Sparkling Energy, a "better-for-you" energy drink with less caffeine than the competition.
Upgrade Your LinkedIn Profile With AI-Generated Headshots for Less Than $20
Generate a full set of professional headshots from a few selfies—no photo shoot needed.
How Yankees Star Anthony Volpe Turned a Recovery Drink Into a Business Opportunity
Yankees shortstop Anthony Volpe turned his personal recovery routine into a business venture by investing in and partnering with organic sports drink brand Recover 180. Volpe is taking a thoughtful approach to brand building as he begins expanding his impact beyond the baseball field.
Every Successful Business Has Bad Reviews — Even Mine. Here's How I Tackle Negative Feedback.
What happens when a negative online review shows up like a dark cloud on a sunny day? Here's a blueprint for bouncing back, strategically and emotionally, from the sting of bad feedback online.
Networking Is the Most Underrated Business Skill. Here's How to Get It Right.
Technical skills matter, but relationships are what move the needle. Here's how to build a network that actually works.
Why Skipping This One PR Move Could Stall Your Startup's Growth Before It Even Begins
Doing PR is critical for startups, yet many entrepreneurs are so busy developing their product that they forget to make a media plan.
Your PR Strategy Might Be the Reason People Don't Trust Your Brand — Here's How to Fix It
Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed.
She Went From Teacher to Owning a Business in an Unexpected Industry – And Wants Others to Do the Same: 'There Is So Much Opportunity'
Angie Snow went from teacher and stay-at-home mom to co-owner of a thriving business by embracing leadership, championing women in trades and rethinking what it means to support both employees and customers.
